LABELLED BY SOCIETY. SHAPED BY THE STREETS. DEFINED BY US.
DAY1 collection
Every brand has a beginning. This is ours.
The original Felon & Co. pieces - made to be worn, remembered and kept as a part of the brand's beginning.
YOU DON'T JUST WEAR DAY1. YOU WEAR WHERE IT ALL STARTED.
BORN GUILTY. WORN PROUD.
No explanations. No Approval.
Not everyone understands the label. Not everyone is supposed to.
For the ones who know the streets, know the code. Know what comes with the name.